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FAQs

What is Partner Guide?

Partner Guide is a strategic program founded by Microsoft alumni to help partners navigate Microsoft’s complex incentives and go-to-market programs with clarity. We provide tailored insights and practical tools to help partners maximize profitability and stay ahead of key opportunities.

Partner Guide is designed for Microsoft partners of all types and sizes—CSPs, ISVs, resellers, and service providers—who want to better understand incentive structures, optimize their performance, and grow their business within the Microsoft ecosystem.
Unlike generic consulting services, Partner Guide is built by insiders who’ve worked within Microsoft and with the largest Indirect Providers and Managed Partners. We offer 100% hands-on expertise, real-time support, and actionable guidance that’s grounded in how Microsoft actually operates to help accelerate strategic partners.
Partner Guide helps partners identify and act on high-value opportunities to unlock partner rewards and accelerate growth. These incentives can be rebates for selling licenses, marketing development funds, funds for implementation of technical projects and pilots, leads generated by Microsoft, and more. Most partners find it difficult to activate these programs but this is where we come in.
Absolutely. Partner Guide was designed with accessibility and affordability in mind. Our pricing is transparent and tailored to fit partners of all sizes including smaller CSPs and boutique service providers. We believe that every partner should have access to strategic guidance without breaking the bank.

We guarantee return on investment. Most partners see measurable impact within the first month—whether through unlocked incentives, increased deal velocity, or improved alignment with Microsoft’s priorities and go-to-market motions. And if you don’t see results, our money-back guarantee ensures you don’t pay for value you didn’t receive.

Simply visit partner-guide.com to explore our programs then schedule a one-on-one call to discuss your specific goals and learn how Partner Guide can support your success.

Our team includes former Microsoft insiders who stay closely connected to ongoing updates, program shifts, and strategic priorities. In previous roles, we used to handle hundreds of partner support requests per month, so we know what works for most partner types. We monitor changes in real time and proactively adjust our guidance to ensure partners are always aligned with what matters most to Microsoft.